False advertising. Why is it bad?!

       

       The consumer law as we all know is a law that we might consider as one of the most important laws that has been implemented in the whole world. The consumer law involves all of the regulations and statutes that seek to create a more equitable balance for buyers in the marketplace and prevent sellers from using dishonest tactics. A consumer is any individual who purchases goods or services, which may be sold by manufacturers, wholesalers, or retailers.

     With this law, buyers are gonna be aware of what they are buying, such as the ingredients in food; that advertising is fair and does not mislead; that debt collection is fair, and nearly every step in the buying and selling of goods is ordered towards creating a level playing field. Anyways, let’s get to the point. Why is the consumer law important and why should buyers be aware of the consumer law? Well, according to the department of health the main reason why the buyers should be aware of the consumer law is so that the buyers would know the laws against deceptive advertising and pricing, when they apply. False advertising has been a problem, not just in the Philippines but in the whole world. And this is where the department of health comes in… The department of health has given out tips on how to spot out false advertising namely :

-The product is advertised as a quick and effective cure-all for a wide range of illness.

-Certain key words like "scientific breakthrough, miracle cure, all natural without side-effects or ancient remedy" are used.

And a lot more…

    Obviously the Department of Health is taking these types of things seriously and has shown strict implementation towards the buyers. But the question is,  “why are they doing this?” well, it’s just logic to be honest, and what I mean is that the reason why they’re taking this seriously is to make buyers safe and aware. With all of these false advertising going around, hypothetically, some buyers would believe on these things and could possibly not get the result that they wanted. A real example of this is when my uncle bought a low calorie milk ,thinking it was but apparently wasn’t, he knew it was fake when he noticed instead of him getting lower weight, it instead grew by a lot.

    In summary, Buyers like us should always be aware of the consumer law, to avoid getting deceived by sellers. But this also applies to sellers as well, once you’re caught violating the law, you will be punished for doing such thing. When you engage in false advertising, your consumers will perceive you as untrustworthy. Both the customers you already have and any potential new customers will tend to feel like you betrayed them and take their business elsewhere. Your customers won't be loyal anymore and that will ruin your business. Hopefully, all of these “false advertising” and such could stop, in-order for buyers to stop getting fooled.